A neighborhood spot in bloom
Neighborlily is a delightful coffee, tea, and flower shop in the historic Germantown neighborhood of Nashville, TN. They came to us with a goal of creating a cohesive identity system and a refined marketing message that captured their inviting, community-focused environment.
Using our Favorite Brand Blueprint and Sprint Model, we collaborated closely with founder Karen Kops. Our in-depth strategy sessions helped us define Neighborlily’s goals and unique market position, allowing us to work efficiently and effectively.
We transformed Neighborlily's brand with a new logo featuring floral shapes symbolizing community. The logo graces their exterior and interior signage, beverage cups, tissue paper wrapping for bouquets, merchandise, and wall decorations. To ensure consistency and to further strenghten the brand as it grows, we developed a comprehensive brand guide.
We're super proud of the results. The new logo and identity system provides Neighborlily a professional and cohesive brand image and enhances the visual appeal of the shop. Woven together with the brand strategy, everything comes together in a cohesive story.
Through our strategic insights and creative execution, Neighborlily boasts a compelling brand identity, physical space, and digital presence. This transformation has helped them stand out in Nashville, attracting and engaging customers with a warm and inviting brand.
Interested in working with us?
Book a free 15-minute consultation call.