Investing in Tennessee growth
Invest Tennessee is an initiative of Launch TN and the Tennessee Department of Economic and Community Development. Their mission is to invest in early-stage start-ups and venture funds across the state of Tennessee.
We worked with teams from Launch TN and the Tennessee government to build branding that could embody to their mission.
“Luum’s work is cohesive. They address your needs from creation to execution.”
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Invest TN
We tied the visual Brand to Tennessee using visual motifs of the state of Tennessee – using an abstraction of the state shape and elements of three that are found in the state flag.
We created this brand and a very short period of time in order to accomplish their goals. Using our Intensive model, we were able to deliver a strong and flexible visual brand system.
Web Design: Element 47
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